Japanese Automobile Manufacturers as Multinationals Essay

Japanese Automobile Manufacturers as Multinationals - Essay Example Strategies created by Japanese experts were used by Toyota and other Japanese automobile manufacturers to achieve the imposing in the markets and the business development. Japanese strategy called KAIZEN is widely famous for using by Toyota and other major producers. According to Funaru this strategy includes continuous improvement and its impact on the product quality’s level (Funaru M. 2010). This strategy is considered to be integrative and cross-functional in meaning it involves all staff in the gradual improvement, management and business activities for increasing company’s productivity, quality of the products and competitiveness of the business. Speaking of Toyota’s product strategy, it’s built on the following: new innovative technologies development, highest quality, discovering of new sources for creativity and focusing on research. Toyota Company is one of the largest automobile manufacturing companies in the world. The designs of the products are quite impressive thereby commanding lots reliance by several customers around the globe. However, it is of crucial significance to note that there are a number of problems that face the Japanese Automobiles in general. Some of these problems may include the issue of globalization and its associated implications, stiff competition, striking a balance between marketing and branding as well as dealing with pressure to attain efficiency and maintain sustainability in the markets and production. These have presented major challenges to a number of automobile industries thereby compromising their competitive advantages over the other world producers.